IN THE SPOTLIGHT LA SPA DIRECTOR: MS BUI THI KIM CUC

How has your previous work experience helped you with building the La Spa brand?

I started my working life in the events management industry and at one point also ran my own wedding planning business. These opportunities, together with managing the reception of an exclusive spa in Hanoi, equipped me with the key skills and understanding of how to establish and operate a top class spa business.

What differentiates La Spa from other spas?

La Spa concentrates on a personalized service by listening to what each and every customer wants. For example, from the menu each person can choose their preferred massage oil, which tea to drink, what areas of the body they wish the therapist to concentrate on. Additionally, being part of EHG we follow and abide by the group’s award winning high standards and customer service philosophy.

How has rebranding from La Siesta Spa to La Spa in 2018 influenced the service, development and staff motivation?

Our spa team worked together to create our new brand and vision with a new logo design, image, color palette and core values. Our aim – to have an independent presence and be more than an inhouse guest service while remaining clearly aligned with EHG. While each branch has its own identity the whole business follows our core values of professionalism and consistency, being luxurious, operating to world standards, and above all maintaining honesty and trustworthiness and really caring for our staff.

What is your vision for the future?

Very simply – to continue to be a pioneer and trendsetter in Vietnam’s day spa industry.